Font Reseach

This is a scan of The Observer on 17/10/10.
The article was about different fonts and what specific fonts are recognised and used for in everyday life. This will be useful to our group as we will have to think about the fonts we use on our cross media campaign. This article was interesting to read because it is an article about typography and why certain fonts are more popular. The article is an extract from Just My Type: A book about fonts, by Simon Garfield, and has given me brief insights into the history of typography, and the process of how they are created. Also, it uses the terminology given to specific parts of the letters which adds to my knowledge. The article includes findings from Anthony Cahalan on font popularity, these were his results:

Our group will stay clear from using the least favourite fonts as these are least likely to grab the audiences attention and stand out. This secondary research is reliable due to knowing its from 100 different designers. From reading this text i know our texts needs to be both attractive and piratical as it would be no good to produce something that looked boring or that wasn't readable due to have too fancy a font. This article relates well to the products i am creating as fonts can relate to your target audience for example a spirally font would be for a more feminine audience.