November's Personal Schedule

Call Sheet

A2 MEDIA
WORKING TITLE: HUNT
CALL SHEET FOR 21st NOVEMBER 2010
CALL TIMES: 15:00 – Crew Call (Meet at Coventry Train Station) Recce + Lighting
16:00 - Set Up
16:30 – Cast Call + Into Costume (Meet on Location)
17:00 - Filming
19:00 – Break
19:30 - Filming
21:15 – Finish
Crew Contact: Stacey Mole - 07794900265
Connor Adkins - 07917697725
Georgia Angus - 07850673564
Hayley Egan – 07981070089
Cast Contacts: Reece Bruce – 07540057255
Driver Contacts: Georgina Egan - 07896949587
Location: Coventry Car Park - CVOne, Ground Floor MSCP
New Union Street
CV1 2NT
Weather: Forecast is Wind/Cloud – Please bring warm clothing, as we will be filming outside.
Catering: Please bring own food, hot drinks will be supplied.
Shooting Schedule:

TIME SHOT CAST

17:00-17:15 1 RB

17:20-17:30 2 RB

17:35-17:45 3 RB

17:50-18:00 4 RB

18:05-18:30 5 GE

18:35-19:00 6 RB

BREAK

19:30-19:55 7 GA + RB

20:00-20:15 8 GA +RB

20:20- 20:40 9 GA+ RB

20:45-21:00 10 GA+RB


REQUIREMENTS
PROPS: Gun, Wedding Ring, rope
CAMERA/EQUIPMENT: Sony A1E, tripod, batteries, tape, XLR unit
COSTUME/HAIR/MAKEUP: Black Suit, open shirt (no tie). Hairspray. Gel. Black Mascara/Eyeliner. Black Dress.

Shooting Schedule

My shooting schedule will be included in my call sheet.

Light and Testing

Myself Stacey and Hayley tested various lighting and decided overall natural lighting would be the best to use for our trailer. As the yellowish lighting gives an eery effect inside the car park. However we did use a smart phone torch app inside the car so that the camera could see clearly that the accelerator was being pressed down.

New Media Audience reseach

Due to our facebook audience research not being successful due to the lack of response we have now produced another survey on a well known site called survey monkey in order to find out peoples opinions on the teaser film trailer 'buried'

Location Recce

Our final location is Bridgefoot Car Park, Stratford-Upon-Avon, here are the location shots:

Facebook Audience Reseach

For our audience research my group and I created a Facebook questionnaire that we sent out to 20 of our friends. After 4 days of sending the questionnaire, we only received one reply. As this proved not as successful as we had hoped, we decided to work on Survey Monkey to collect results.

Story Board

The above is my storyboard

This is Stacey's storyboard

Shot List

Shot List – HUNT 21/11/10

SHOT #	SHOT TYPE	SYNOPSIS+LOCATION	NOTES:
1	MS	Ryan driving Car	Do not show exterior Use tripod
2	MS	Changing gear Car	Camera looking down on action Use tripod
3	ECU	Accelerating Car	Use tripod
4	CU	Rear view mirror Car	Air freshener Use tripod
5	POV WS	Car driving from above Car park	Handheld? Use tripod
6	MS	Ryan leaving elevator Car park	Handheld
7	MCU→MS	Car parks up, Ryan walks to woman Car park	Handheld
8	CU	Woman’s hand with Ryan in background	Wedding ring is central focus Tripod
9	LS→MS→CU	Behind Ryan, steadicam upwards to right side	See body in background Handheld
11	MCU	Gun in hand, close to body	Handheld

Draft Scripts

INT. MULTI STORY CAR PARK. NIGHT.

Non-diegetic music - .................

A man walks up to a lift door, -presses the button-. This is DAVE (21); he is wearing a smart black suit with a white shirt and a black tie. HE IS CARRYING A GUN. He enters the lift -presses the button- and waits. He exits the lift and goes through a door into an EMPTY CAR PARK. He turns left and walks. He approaches something that is on the floor. IT IS A DEAD WOMAN. She is wearing a WEDDING RING.

He stands and stares.
Fade To.
HUNT.

Fade To.

Coming Soon.

----------------------------------------------------------------------

INT. MULTI STORY CAR PARK. NIGHT.

Non-diegetic music - .................

A man walks up to a lift door, -presses the button-. This is DAVE (21); he is wearing a smart black suit with a white shirt and a black tie. HE IS CARRYING A GUN. He enters the lift -presses the button- and waits. He exits the lift and goes through a door into an EMPTY CAR PARK. He turns left and walks. He approaches something that is on the floor. IT IS A DEAD WOMAN. She is wearing a WEDDING RING.

He stands and stares.
Fade To.
HUNT.

Fade To.

Coming Soon.

-------------------------------------------------------------------------
I wrote a script also:


INSERT TITLE CARD: DISTRIBUTOR NAME


INT. CAR. NIGHT.


RYAN (24) is a mysterious looking man, he is tall and slim. His dark hair hair is swept back and is dressed smartly in a dark professional-looking suit. He is driving a black car very fast and appears anxious and uneasy. His face is covered in shadow and he is alone.


He accelerates and checks the rear view mirror to see if he is being followed. He drives into the lower floor of a multi-storey car park.


INT. CAR PARK. NIGHT.


The car park is dimly lit and there are not many cars around.There are no visible people either. Ryan exits an elevator and walks forward into the next level.


A WOMAN is lying on the ground. This woman is dressed smartly and appears wealthy. She is unconsciousness and her hands are tied. She is wearing a wedding ring.


Ryan approaches her slowly walking evenly and confidently. He reaches into his pocket and pulls out a gun.


INSERT TITLE CARD: HUNT


He stands over the woman with the gun poised.


INSERT TITLE CARD: THIS SUMMER


END.

These are the three scripts our group have created with a variation of a story line we will try and combine both ideas in our final script.

Group Schedule

This is a brief group schedule giving us an idea of what needs to be done each week in our group this way we can meet all the appropriate deadlines.

Media Treatment

We created our treatment on iMovie for ease as well as showing we are using different types of new media to present our research and planning. also below is a print screen of the treatment in word.

Mindmap of Teaser Trailer

Mind Map Of My Costume Ideas - Initial Ideas

Mind Map Of Film Poster Ideas - Initial Ideas

This mind map shows the ideas i have for my film poster part of my cross media campaign.

Mind Map Of Magazine Front Cover Ideas - Initial Ideas

These are some basic ideas i have written in a mind map to help me start off my Magazine front cover i have been able to get these ideas by looking at different magazine front covers and using the conventions that i thought would be most effective.

Postmodernism

This is secondary research from the Internet
http://en.wikipedia.org/wiki/Postmodernism

Postmodernism is a tendency in contemporary culture characterized by the rejection of objective truth and global cultural narrative or meta-narrative. It emphasizes the role of language, power relations, and motivations; in particular it attacks the use of sharp classifications such as male versus female, straight versus gay, white versus black, and imperial versus colonial. Postmodernism has influenced many cultural fields, including literary criticism, sociology, linguistics, architecture, visual arts, and music.

Postmodernist thought is an intentional departure from modernist approaches that had previously been dominant. The term "postmodernism" comes from its critique of the "modernist" scientific mentality of objectivity and progress associated with the Enlightenment.

These movements, modernism and postmodernism, are understood as cultural projects or as a set of perspectives. "Postmodernism" is used in critical theory to refer to a point of departure for works of literature, drama, architecture, cinema, journalism, and design, as well as in marketing and business and in the interpretation of law, culture, and religion in the late 20th and early 21st centuries. Indeed, postmodernism, particularly as an academic movement, can be understood as a reaction to modernism in the Humanities. Whereas modernism was primarily concerned with principles such as identity, unity, authority, and certainty, postmodernism is often associated with difference, plurality, textually, and skepticism.





This theory may be relevant to my final product of a film teaser trailer this is why i have looked into it. It seems to play a big part in media in today's society

Cross Media Campaign Research

Common Features Found

• bright colours are used.
• A messy splattered effect is used.
• Bold font.
• The same uniform is worn in the teaser trailer, poster and magazine front cover.
• Weapons are shown in all three marketing campaigns.
• Motionless expressions are shown on all the characters faces.
• They use slogans on both the magazine front cover and the poster.
• We are told the names of the main characters in both the trailer and magazine front cover.
• The main character is shown in all three marketing campaigns

Cross Media Campaign Research

The background of this film poster is plain black not revealing anything about the location and setting of the film to the audience. However it does help to make the text on the poster stand out. At the header of the poster we are given the names of some famous actors, this could be a selling point for the film if the audience like one of the actors featured in the poster. The white font also stands out on the black background. The first thing that catches the audiences eye is the huge yellow font title. The bright title combined with the size of the font makes it eye catching and the first thing the audience will notice when looking at the poster. In the middle of the poster we have 4 characters which look like they have burst through the title of the film giving a superhero effect. All the characters are in a uniform showing they have authority however all in different uniforms making them look like they aren't all on the same team working together like a football team would all wear the same uniform. The expressions in their faces are emotionless showing they are stern and have no feelings. They are all holding weapons or doing a violent gesture showing the audience there is violence in this film. Finally the picture has a splattered effect making it look messy this could also be a sign that the film is messy. Underneath the title we see a slogan 'shut up. Kick ass' this is very direct to the audience and due to it being a short slogan it will remain in the readers head. We are then given some more information written in a smaller font and in a grey colour this shows less importance as it doesn't stand out on the page as much as the other texts. Then in the footer of the poster we see 'in theaters now' this is in bright yellow so is again standing out however it isn't in a large font and therefore isn't taking the importance away from the yellow font title.

Cross Media Campaign Research

In the header of the Magazine Front cover there is a banner this draws the readers attention to it due it being white, the amount of white being used on this cover is very minimal making it more exaggurated when used. Also the neon green and black font help to make it stand out. The Masthead is just below this banner it is written in splattered blood type effect This goes with the film due to it having a violent nature. The picture of the main character is placed infront of the masthead this is a popular convention used on magazine front covers. In the background we can see faded superheros this reveals more about the film giving the audience the idea that this film is based on a comic book story Furthermore it tells us the name of these two superheros in the background in bold introducing us to the characters slightly. The character has blood on his face and looks as though he is drawing for a weapon therefore we know fighting is involved. The uniform he is in gives the idea that he has some sort of authority. The slogan used for this film on this cover is 'its bloody its brilliant and boy does it kick ass' The alliteration makes this slogan stay in the audiences head also the bright neon green font for the title of the film lets the reader know straight away what the magazine is about also the red font colour represent anger to the audience. In the footer of the magazine we are told what else features in the magazine.

Cross Media Campaign Research

The first thing the audience hear is a dramatic drum roll and a fan fair this tells them something important is about to happen. We the get an establishing shot showing us the location of the character, which is at the top of a building. There is a narrator speaking over the top of the dramatic non diegetic music this helps explain to the audience about the storyline. The wings on the costume of the character then open, this sound effect is exaggerated. We can then see that the character is dressed as a superhero explaining more about the genre of this film, a comedy. We see characters on the street pointing up at the building wondering like the audience watching the teaser trailer what is about to happen. Close up shots of the character at the top of the building show us he has no fear in his face even though he is standing on the roof of a sky scraper building. A low angle shot is used to show the person diving from the building. The 'superhero' then crashes straight into a taxi and the expressions on the peoples faces watching are shocked and unimpressed. We then get a pan shot emphasising what has just happened. An edit is used with text saying 'In 2010' this has a splattered background and bright colours are used. A shot reverse shot is used showing the person who was narrating having a conversation with who i presume are his friends. This is then followed by another edit with the words 'No powers?' this is a rhetorical question revealing a bit more to the audience about the film. He then puts on his green and yellow superhero costume and shows two poles, which look like weapons this is funny as he looks more like he is going to a fancy dress party. They then introduce the other main characters with an upbeat song in the background, uplifting the mood of the audience. They use edits to show the characters names and an action shot of them to show the audience a bit about their personality. There is a black out used to move on time in the trailer. Then the main character is shown and has the same name as the film. At the end a shot of when the film can be seen in the cinema and the website for the film.

Cross media marketing definition

This is secondary research from the Internet
http://en.wikipedia.org/wiki/Cross-media_marketing

Cross media marketing is a form of cross-promotion in which promotional companies commit to surpassing the traditional advertisements and decide to include extra appeals to their offered products.. The material can be communicated by any mass media such as e-mails, letters, web pages, or other recruiting sources. This method can be extremely successful for publishers because the marketing increases the ad’s profit from a single advertiser. Furthermore, this tactic generates a good liaison between the advertiser and the publisher, which also boosts the profits.


Typical "junk mail".One of the first steps to integrate cross media tactics effectively into a specific project is to evaluate and examine a customer’s preferences.

Scheduling – When should I contact the customer?
Rate – What is the correct time frame to leave between the delivery of my first, second and third message to the customer?
Pacing - How frequently should I check up on the customer?
Incidence – If a customer is not responding, how long should I continue to pursue the offer?

Cross media marketing programs are difficult to advertise; therefore, Damien Marchi, who was involved in the second season of Big Brother in France, created eight commandments to cross-media marketing success.

1.Give users access to exclusive content not seen on television. During a TV or movie production usually more material is shot than can be shown. Users like this unused content exclusively, for example on the Internet, through a club.
2.Interact with the show- Give the power to the audience. Involve the audience by having them vote, ask questions and by polling them
3.Make the show even more known. Use besides television the other media to keep the users in touch with the show.
4.Increases users’ loyalty. Loyalty of fans can be stimulated by a fan club and viral games.
5.Recreate the atmosphere. Levy the atmosphere of the TV show to another medium.
6.Continue the show on the web. Use the TV show to drive the other devices
7.Enhance the watching experience. Stimulate simultaneous use of media (browse the Internet when watching TV for example).
8.Use multiple devices. A multi-device system built around a TV show allows channel to increase the number of revenue streams.

One of the major problems with cross-media marketing is the creative development level. Getting one group to collectively use their creativity and communicate with the other areas of work is very difficult when one team is working on television, another is involved in designing the print creative, another is developing radio ads, and yet another is putting together the Internet program. Although the messaging elements are not very hard to compose, creating a campaign that is completely mutually dependent, with each branch of the project fulfilling their task, is quite impossible when the creative teams are split. Therefore, to achieve some sort of cohesion, teams must communicate and corporate with each branch.






By reading about cross media advertising i have a better idea of why i am producing 3 different products for one film. The three different products will help advertise the film to the target audience making it more likely to be a success when it is released. The promotion will be able to be seen over the Internet, outside and inside cinemas in magazines and on the television making it hard for people to miss. Before i produce my cross media marketing products i will have to find out my target audience and who my promotion will be aimed at.

Final Cut

Final cut will help with the editing for our teaser trailer and the audio for our non-diegetic sound going in the background of the trailer. By researching into it i will know how to use the features better and produce the film teaser trailer to the best of my ability.
Secondary research from the Internet
http://www.apple.com/finalcutexpress/#editing

Drag-and-drop editing
Editing in Final Cut Express 4 provides a world-class experience. Based on the industry-leading editing tools in Final Cut Pro 6, it lets you edit in the Timeline or with the innovative Edit Overlay tool. Choose from a comprehensive set of edit options, including insert, overwrite, fit-to-fill, and more. To add clips, simply drag them into the Timeline. And thanks to a highly flexible interface, you can move seamlessly through your projects, focusing your efforts on creativity and productivity.

Open format Timeline
No need to worry about formats, frame rates, or conversions. Final Cut Express 4 provides an open format Timeline that accommodates DV (both NTSC and PAL) and HD footage. It even lets you edit clips from multiple formats in real time simultaneously.

Trimming
Ready for more advanced editing tools? Working in the Timeline or a dedicated Trim window, fine-tune your edits with ripple, roll, slip, slide, extend, and shorten. These pro-level trimming tools, combined with the principles of three-point editing, let you experiment with complex variations and edits. That includes “L cuts,” where the audio and video start at different times.

Mix audio on multiple tracks
Take advantage of the flexible audio tools built into Final Cut Express to mix up to 99 audio tracks using pans, levels, and the three-band equalizer. Set key frames on each audio track to adjust level and pan settings over the length of a clip. Import music from Garage Band and combine it with sound effects and voice over to craft a complete multi track audio mix.

Adjust with audio filters
Further enhance your audio with such included Audio Units filters as Reverb, EQ, Echo, and Delay. The new Soft Normalize and Gain feature analyzes sound clips, automatically raising clips to their maximum level without distortion. You can even adjust audio filters in real time, listening to your work in progress and modifying it as the track plays.

Add a voice over
Creating a documentary? You’ll achieve professional results easily by using the Voice Over tool to record your narration. Final Cut Express 4 lets you create quick scratch tracks or add a voice over track as your video plays. Besides offering a countdown cue, the new Voice Over tool records “before start” and “after stop,” providing handles for your recorded audio.

Photoshop

Second hand research from the Internet
http://tryit.adobe.com/uk/photoshopfamily/?sdid=IBFIV

Top Photoshop CS5 Features
Content-Aware Fill
Remove any image detail or object and watch as Content-Aware Fill magically fills in the space left behind. This breakthrough technology matches lighting, tone, and noise so it looks as if the removed content never existed.
Complex selections made easy
Select specific areas within an image in fewer clicks. Easily select intricate image elements, such as hair; eliminate background color around selection edges; and automatically vary selection edges and perfect masks using new refinement tools.
Superior HDR imaging
Create photo-realistic or surreal HDR images with unprecedented speed, control, and accuracy. Get better-than-ever results thanks to automatic ghost removal and greater control with tone mapping and adjustments, and even give single-exposure photos the look of HDR.
Extraordinary painting effects
Achieve natural and realistic painting effects with the Mixer Brush, which offers on-canvas color blending; Bristle Tips, which let you create lifelike, textured brush strokes; an onscreen color picker; and more.
Puppet Warp
Precisely reposition any image element to create a more visually appealing photo. For example, easily straighten an arm that's bent at an awkward angle.





I have previously used photoshop software at as level so i know how to use this and i am quite confident with how it works however by researching into it more i have been able to find out information about features i didn't know about and how they may be useful when producing my poster and film magazine front cover.

Sony A1E

Second hand research from the Internet
http://www.sony.co.uk/biz/product/hdvcamcorders/hvr-a1e/features

HDV / DVCAM / DV switchable
Providing professional users with the flexibility to choose the format that suits the need of your production and offering an easy migration from a Standard Definition environment.

Built-in down-conversion to DV
The flexibility to film your footage in HDV and use the camera's down-converter to output Standard Definition pictures if required.

CMOS Sensor with Enhanced Imaging Processor
Using a 3 mega pixel CMOS sensor provides high quality results in a highly compact design. With the Enhanced Imaging Processor (EIP) which is the new signal processing circuit for CMOS sensor, it provides a number of benefits such as,
- Wide dynamic range
- Smear-less
- High sensitivity & Low noise
- High-speed read-out
- Low power consumption

Carl Zeiss lens
The HVR-A1E is equipped with a Carl Zeiss Vario-Sonnar T* lens with a 10x zoom function. With the filter diameter of 37mm, its fully coated glass is the same as used on Carl Zeiss prime lenses, producing sharp, high-contrast images, with virtually no chromatic aberration.

Still image capture
Enables the flexibility to capture still images onto both tape and Memory Stick. It can record maximum 2.8M (1920x1440) pixels in Memory Mode, and maximum 1.2M (1440x810) in Tape Mode.

2.7" hybrid LCD monitor (16:9) with touch panel function
The HVR-A1E employs a 2.7-inch type colour LCD monitor with a high resolution of approx. 123,000 pixels. Its 16:9 aspect ratio helps in checking High Definition pictures, also the touch panel function allows direct operation of camera settings as well as playback function.

B&W / colour switchable viewfinder
Some professional users find it beneficial to view an image in black and white to assist with focusing operations. For this reason, the HVR-A1E allows you to choose either a colour or black & white display on the viewfinder depending on your preference.

Simultaneous operation of LCD panel & viewfinder
Allowing you greater flexibility to focus shots accurately via viewfinder while simultaneously framing images via the fold-out LCD panel.

Cineframe 25 & Cinematone Gamma
As well as the HVR-Z1E camcorder, the HVR-A1E provides Cineframe mode (25 frames) and 2-mode Cinematone Gamma, in order to meet requirements to make images cinematic and film-like look.

2ch XLR audio inputs
The HVR-A1E offers the recording of audio by providing built-in stereo microphone, as well as two XLR audio inputs for connecting an external microphone or feeding an external-line audio source.

Time code preset
Supports professional operation with flexible time code and user bit settings.

Selectable manual Focus / Zoom ring
The ring positioned in front of the body can be selected for manual focus or manual zoom, with direct operation of using the slide switch located near the ring.

Assignable button
A frequently used function can be registered to this button so that it can be recalled instantly with the touch of the button. The assignable functions are Status Check, Steady Shot, One Push White Balance, Histogram Indicator or Colour Bar.

Exposure lever
This new lever allows direct manual control of brightness. It can be assigned for either Exposure or AE Shift function by menu setting.

Tele MACRO function
The new function enables to take "macro" picture for a specific object even from a distance. The photographic subject can be made more conspicuous since the background fades automatically.

Histogram indicator
The new indicator allows you to check the brightness of an object and easily adjust exposure by viewing this graphical presentation.






By reading about the features found on a Sony A1E it means i will be able to use the camera to its full ability and use different effects that will be suitable for my genre.

Blackberry Bold 9700

Features

Camera & video recording

3.2 MP camera

2X digital zoom

Video recording

Flash

Media Player

Wifi

Audio and Voice

Bluetooth

About Imovie

Secondary research from the internet
http://www.apple.com/om/ilife/imovie/

Get to know iMovie
Maybe you want to throw together a few video clips. Maybe you have more time and want to fine-tune every edit. Or maybe you just want to flip through clips the way you flip through album covers in iTunes. iMovie lets you do it all — then share it all.


Organize
Import your video and organize it just like your photos.

Edit
Drag and drop to start. Precisely edit with ease.

Enjoy
Browse and view your video all in one place.

Add Details
Choose titles, transitions, and effects.

Enhance
Make home movies look like Hollywood masterpieces.

Share
Premiere your movie online with a click or burn a DVD.


Organize video like photos.
To organize, just import.
Plug in virtually any digital camcorder and iMovie starts importing your video. Then iMovie helps you organize your video just as you organize photos: by putting everything in one central location and grouping video clips according the date they were taken. So it’s easy to find the clips you’re looking for — whether to watch or to edit. Don’t have a camcorder? You can still use iMovie: It displays video you captured on your still camera and imported into iPhoto.

Import and organize video.
iMovie imports and organizes video by Event — just like photos.

Find out how to import and organize video
Rate it. Tag it. Filter it.
As your video library grows, you’ll need a fast way to find your favorite clips (and hide the ones you’re not thrilled with). With iMovie, you can label clips — or parts of clips — as “favorite” or “rejected,” tag video with preset or custom keywords, then filter your entire library by rating and/or keyword.

Will your camcorder work with iMovie?
iMovie '09 supports the most popular video formats like AVCHD and MPEG 4, and even the new iFrame video format. iFrame is designed to make importing and editing video fast and easy without taking up a lot of space on your hard drive. View a complete list of iMovie-supported camcorders and devices.

Edit fast. Edit precisely.

Drag, drop, and thank the academy.
Know how to drag files to your desktop? Then you know how to edit a movie in iMovie. Drag your favorite clips into the project area and arrange them as you wish. Drag in titles and transitions. Drag in photos. Drag in a song from iTunes to create your soundtrack. That’s drag-and-drop moviemaking, and iMovie makes it fast and easy.

iMovie gives you more ways to add clips to your project: Now you can replace or insert clips using a single pop-up menu. Or edit just your audio. As you work, you can drag and drop markers to help you remember specific points in your project or to have your clips snap to the beats of a song.

Fine-tune every edit.
When you have all your clips where you want them, fine-tune even the trickiest cuts and transitions with the Precision Editor. A magnified filmstrip view shows you exactly where one clip ends and the next begins, so you can skim each clip up close and identify precisely how much to keep and where to cut. Adjust the duration of transitions. Edit audio and video independently, so you can use the sound from one clip with the video from another. Reposition titles and effects.

Fine-tune every edit.
Use the Precision Editor to adjust cuts, titles, and transitions.

Find out how to use the Precision Editor
Edit audio, too.
In addition to its video editing features, iMovie gives you audio editing tools. Easily adjust audio levels for each clip to give your movie a consistent, comfortable volume. Use multiple audio tracks for music, sound effects — even a voiceover track you can record right in iMovie. Built-in noise reduction cuts down background noise and voice enhancement simulates a studio microphone to make your voice sound like professional announcer’s.

Enjoy a flick. (Or all of them.)
Easy to use and fun to explore.
You don’t have to edit a movie to enjoy your video. iMovie puts all your video in one place and gives you a quick, fun way to watch it. That’s handy whether you’re looking for a particular scene to edit or just want to peruse your favorite clips.

iMovie displays each clip as a filmstrip, so you can see everything at once. Interact with the filmstrip by moving your mouse over it. As you do, video appears in the preview window at the top of your screen. It’s a simple way to enjoy video — from the shortest clip to the longest scene.

Browse full screen.
Flip through your video library and play clips with the full-screen Library Browser.

See the Library Browser in action

Go full screen.
Sometimes you want to enjoy your video without any onscreen distractions. With full-screen browsing, you can flip through your entire video library using Cover Flow — the same way you flip through albums in iTunes. Toggle between Events and projects or browse individual clips from your library and play them full screen. Even the clip-skimming feature works in full-screen mode. When you roll over a filmstrip, you see the related clip full screen.
Add titles, transitions, oohs, and ahhs.
Add and edit real-time titles.
iMovie makes it easy to add all the elements of a great movie, starting with the opening credits. Preview 20 new titles (for a total of 32) in the Title Browser. Find one you like and drag it onto any video clip. Or, for a neat trick, drag a title where there isn’t any video. That opens a Preview Palette with animated backgrounds. Choose one and your title appears over it. Type over the placeholder text and you’re done. If you change your mind about a title style, drag in another. iMovie applies the new style instantly.

Choose cinema-quality transitions.
To keep your cuts interesting, choose from 20 transitions by skimming over them in the Preview Palette. One click picks the perfect transition and applies it instantly.
Apply some effects.
Maybe you want a particular clip to feel like a dream sequence. Or perhaps you’d prefer to give your movie a vintage look. Whatever your inspiration, iMovie has you covered with 19 video effects. Take a look at all the effects in the Preview Palette, then apply them to a single clip, multiple clips, or an entire project.

In addition to video effects displayed in the Preview Palette, iMovie includes picture-in-picture and green-screen effects you can apply using the Advanced Tools pop-up menu.

Add titles, transitions, and effects.
Choose the perfect titles and transitions and change the look of your movie with effects.

View gallery
Find out how to add titles and more
Enhance your movie Hollywood-style.

Steady shaky clips.
Don’t leave those perfect — if slightly wobbly — moments on the cutting-room floor. New video stabilization in iMovie analyzes how much your camera was moving, then automatically reduces shake. Stabilize on a clip-by-clip basis or analyze all your video (the latter may take a while, but it’s worth it). iMovie even identifies moments when the camera was excessively shaky and marks that footage with a squiggly red line, so you can hide it.

Pick a theme, any theme.
To make your movies look even more professional, add a dynamic theme. Choose a theme such as Bulletin Board, Filmstrip, or Comic Book and apply it to your project instantly. iMovie does the rest, adding animated titles and sophisticated transitions automatically. Your themed project plays right away. You don’t have to wait to see the results.
Animate your travels.
Enhance your video travelogues with eye-catching, animated travel maps. Choose from four different 3D globe or flat map styles, select your location (or locations), and iMovie builds an animated map. If you want to change its look, drag another map on top of your current one to change the style without affecting your locations.

When it’s time to make final adjustments, iMovie puts color and audio controls in floating windows you can place anywhere on your screen. Use sliders to adjust exposure, brightness, contrast, saturation, and white point. Adjust audio levels for each clip to give your movie a consistent, comfortable volume. All your changes occur in real time, so you can be sure you’ve got everything just right.

Enhance your movie.
Give your movie the Hollywood treatment with video stabilization, themes, and maps.

View gallery
Find out how to enhance your movie
Share your movie with a click.

Premiere your movie on MobileMe.
Once you’ve finished your masterpiece, it’s time to share it. MobileMe — the Apple subscription service that keeps all your devices up to date, wherever you are — features an online Gallery.* With a few clicks, you can publish your movie to a MobileMe Gallery page where friends and family can view it, make comments, and download it. It’s easy to publish your movie in a variety of sizes. Even better than DVD quality, the big 960-by-540 format looks great online.

Be a YouTube sensation.

If you have a YouTube following, you can share your movies there. Just select YouTube from the Share menu.

Share your movie anywhere.
To watch your movie on the go, send it to iTunes and sync it with your iPod or iPhone. Or send your movie to Apple TV, then sit back and watch it on your widescreen TV.
Burning to share?
Of course, you can also burn your movie to a DVD. Choose iDVD from the Share menu and create a fully featured DVD — complete with customized menus and buttons — in iDVD. If you’ve added chapter markers to your movie in iMovie, they show up in iDVD, too.

Learn more about iDVD

Share your movie.
Create a MobileMe Gallery to showcase your movie or publish it to YouTube.






Due to not using imove before this simple list of features allows me to know some background infomation about the software and how to use it. I may not be using this software for producing my film however i might be using it to show new media reseach.

Results of Interview and Focus Group

From doing an interview with somebody outside our target audience we realized that they watch thriller films however don't understand what is classed as a thriller film. Inception seemed to be popular with both the focus group and interview however neither followed the cross media campaign and if they did it wasn't purposely. Thriller films are enjoyed most when unpredictable however can be disliked if they are too realistic as people may fear it happening to them in real life. Therefore my film i am producing a teaser trailer for will have a twist to the plot keeping the audience intrigued.

Focus Group

We did a focus group with 3 people from our target audience and a girl aged 17 to help show another point of view outside our target audience. The sound isnt very clear due to using a Blackberry bold 9700 instead of a voice recorder.

Interview

We did an interview asking a few questions about thriller films. The sound isn't very good due to using a blackberry 9700 instead of a voice recorder however you can still hear the interview

Questionniare Results

In order to make my questionnaire as fair as possible i tried to get an equal amount of females and males answering the questions. The age groups were mainly 14-29 as this is my target audience and therefore i would want to know their opinions on teaser trailers, film posters and front covers to film magazines. The cinema was the mos preferred place to watch a film however when questioned how often people visited the cinema monthly it was only once that came out the most popular answer, this shows in the 21st century people have less money to afford to go to the cinema to watch a film and would be more efficient to just buy it and watch it when you can as many times as you would like, the average amount of films watched in a month were 1-5. I asked which type of cross media advertising would attract them the most and the majority said a teaser trailer this means i will be focusing on this mainly making sure i show vital information in it as well as the film poster and film magazine front cover. People relied on film reviews the most before watching a film to know if it would be worth watching or not, therefore i could include a quote from a review to attract my audience this could be done on the front cover of my film magazine as the majority of people i asked did read film magazines. The preferred length of a teaser film trailer was 21-30 seconds however i may increase this by 5 or 10 seconds in order to include edits with text on at the end. To show a lot in my teaser film trailer fast cuts can be used to keep the audience on the edge of their seat. Horror and Thriller were the most popular genres when asked therefore i am doing a thriller genre making the success of the film more likely. Throughout my cross media campaign for my film i will be including information about the release date, title and characters starring in the film as this was the vital information people wanted to know about before seeing a film.