Friday, 8 October 2010

Sony A1E

Second hand research from the Internet
http://www.sony.co.uk/biz/product/hdvcamcorders/hvr-a1e/features

HDV / DVCAM / DV switchable

Providing professional users with the flexibility to choose the format that suits the need of your production and offering an easy migration from a Standard Definition environment.

Built-in down-conversion to DV
The flexibility to film your footage in HDV and use the camera's down-converter to output Standard Definition pictures if required.

CMOS Sensor with Enhanced Imaging Processor

Using a 3 mega pixel CMOS sensor provides high quality results in a highly compact design. With the Enhanced Imaging Processor (EIP) which is the new signal processing circuit for CMOS sensor, it provides a number of benefits such as,
- Wide dynamic range
- Smear-less
- High sensitivity & Low noise
- High-speed read-out
- Low power consumption

Carl Zeiss lens
The HVR-A1E is equipped with a Carl Zeiss Vario-Sonnar T* lens with a 10x zoom function. With the filter diameter of 37mm, its fully coated glass is the same as used on Carl Zeiss prime lenses, producing sharp, high-contrast images, with virtually no chromatic aberration.

Still image capture
Enables the flexibility to capture still images onto both tape and Memory Stick. It can record maximum 2.8M (1920x1440) pixels in Memory Mode, and maximum 1.2M (1440x810) in Tape Mode.

2.7" hybrid LCD monitor (16:9) with touch panel function
The HVR-A1E employs a 2.7-inch type colour LCD monitor with a high resolution of approx. 123,000 pixels. Its 16:9 aspect ratio helps in checking High Definition pictures, also the touch panel function allows direct operation of camera settings as well as playback function.

B&W / colour switchable viewfinder
Some professional users find it beneficial to view an image in black and white to assist with focusing operations. For this reason, the HVR-A1E allows you to choose either a colour or black & white display on the viewfinder depending on your preference.

Simultaneous operation of LCD panel & viewfinder
Allowing you greater flexibility to focus shots accurately via viewfinder while simultaneously framing images via the fold-out LCD panel.

Cineframe 25 & Cinematone Gamma
As well as the HVR-Z1E camcorder, the HVR-A1E provides Cineframe mode (25 frames) and 2-mode Cinematone Gamma, in order to meet requirements to make images cinematic and film-like look.

2ch XLR audio inputs
The HVR-A1E offers the recording of audio by providing built-in stereo microphone, as well as two XLR audio inputs for connecting an external microphone or feeding an external-line audio source.

Time code preset
Supports professional operation with flexible time code and user bit settings.

Selectable manual Focus / Zoom ring
The ring positioned in front of the body can be selected for manual focus or manual zoom, with direct operation of using the slide switch located near the ring.

Assignable button
A frequently used function can be registered to this button so that it can be recalled instantly with the touch of the button. The assignable functions are Status Check, Steady Shot, One Push White Balance, Histogram Indicator or Colour Bar.

Exposure lever
This new lever allows direct manual control of brightness. It can be assigned for either Exposure or AE Shift function by menu setting.

Tele MACRO function
The new function enables to take "macro" picture for a specific object even from a distance. The photographic subject can be made more conspicuous since the background fades automatically.

Histogram indicator
The new indicator allows you to check the brightness of an object and easily adjust exposure by viewing this graphical presentation.






By reading about the features found on a Sony A1E it means i will be able to use the camera to its full ability and use different effects that will be suitable for my genre.

Blackberry Bold 9700


Features

Camera & video recording

3.2 MP camera

2X digital zoom

Video recording

Flash

Media Player

Wifi

Audio and Voice

Bluetooth



About Imovie

Secondary research from the internet
http://www.apple.com/om/ilife/imovie/
























Get to know iMovie
Maybe you want to throw together a few video clips. Maybe you have more time and want to fine-tune every edit. Or maybe you just want to flip through clips the way you flip through album covers in iTunes. iMovie lets you do it all — then share it all.


Organize
Import your video and organize it just like your photos.

Edit
Drag and drop to start. Precisely edit with ease.

Enjoy
Browse and view your video all in one place.

Add Details
Choose titles, transitions, and effects.

Enhance
Make home movies look like Hollywood masterpieces.

Share
Premiere your movie online with a click or burn a DVD.


Organize video like photos.
To organize, just import.
Plug in virtually any digital camcorder and iMovie starts importing your video. Then iMovie helps you organize your video just as you organize photos: by putting everything in one central location and grouping video clips according the date they were taken. So it’s easy to find the clips you’re looking for — whether to watch or to edit. Don’t have a camcorder? You can still use iMovie: It displays video you captured on your still camera and imported into iPhoto.

Import and organize video.
iMovie imports and organizes video by Event — just like photos.

Find out how to import and organize video

Rate it. Tag it. Filter it.
As your video library grows, you’ll need a fast way to find your favorite clips (and hide the ones you’re not thrilled with). With iMovie, you can label clips — or parts of clips — as “favorite” or “rejected,” tag video with preset or custom keywords, then filter your entire library by rating and/or keyword.

Will your camcorder work with iMovie?
iMovie '09 supports the most popular video formats like AVCHD and MPEG 4, and even the new iFrame video format. iFrame is designed to make importing and editing video fast and easy without taking up a lot of space on your hard drive. View a complete list of iMovie-supported camcorders and devices.

Edit fast. Edit precisely.

Drag, drop, and thank the academy.
Know how to drag files to your desktop? Then you know how to edit a movie in iMovie. Drag your favorite clips into the project area and arrange them as you wish. Drag in titles and transitions. Drag in photos. Drag in a song from iTunes to create your soundtrack. That’s drag-and-drop moviemaking, and iMovie makes it fast and easy.

iMovie gives you more ways to add clips to your project: Now you can replace or insert clips using a single pop-up menu. Or edit just your audio. As you work, you can drag and drop markers to help you remember specific points in your project or to have your clips snap to the beats of a song.

Fine-tune every edit.
When you have all your clips where you want them, fine-tune even the trickiest cuts and transitions with the Precision Editor. A magnified filmstrip view shows you exactly where one clip ends and the next begins, so you can skim each clip up close and identify precisely how much to keep and where to cut. Adjust the duration of transitions. Edit audio and video independently, so you can use the sound from one clip with the video from another. Reposition titles and effects.

Fine-tune every edit.
Use the Precision Editor to adjust cuts, titles, and transitions.

Find out how to use the Precision Editor
Edit audio, too.

In addition to its video editing features, iMovie gives you audio editing tools. Easily adjust audio levels for each clip to give your movie a consistent, comfortable volume. Use multiple audio tracks for music, sound effects — even a voiceover track you can record right in iMovie. Built-in noise reduction cuts down background noise and voice enhancement simulates a studio microphone to make your voice sound like professional announcer’s.

Enjoy a flick. (Or all of them.)
Easy to use and fun to explore.
You don’t have to edit a movie to enjoy your video. iMovie puts all your video in one place and gives you a quick, fun way to watch it. That’s handy whether you’re looking for a particular scene to edit or just want to peruse your favorite clips.

iMovie displays each clip as a filmstrip, so you can see everything at once. Interact with the filmstrip by moving your mouse over it. As you do, video appears in the preview window at the top of your screen. It’s a simple way to enjoy video — from the shortest clip to the longest scene.

Browse full screen.
Flip through your video library and play clips with the full-screen Library Browser.

See the Library Browser in action

Go full screen.
Sometimes you want to enjoy your video without any onscreen distractions. With full-screen browsing, you can flip through your entire video library using Cover Flow — the same way you flip through albums in iTunes. Toggle between Events and projects or browse individual clips from your library and play them full screen. Even the clip-skimming feature works in full-screen mode. When you roll over a filmstrip, you see the related clip full screen.
Add titles, transitions, oohs, and ahhs.
Add and edit real-time titles.
iMovie makes it easy to add all the elements of a great movie, starting with the opening credits. Preview 20 new titles (for a total of 32) in the Title Browser. Find one you like and drag it onto any video clip. Or, for a neat trick, drag a title where there isn’t any video. That opens a Preview Palette with animated backgrounds. Choose one and your title appears over it. Type over the placeholder text and you’re done. If you change your mind about a title style, drag in another. iMovie applies the new style instantly.

Choose cinema-quality transitions.
To keep your cuts interesting, choose from 20 transitions by skimming over them in the Preview Palette. One click picks the perfect transition and applies it instantly.
Apply some effects.
Maybe you want a particular clip to feel like a dream sequence. Or perhaps you’d prefer to give your movie a vintage look. Whatever your inspiration, iMovie has you covered with 19 video effects. Take a look at all the effects in the Preview Palette, then apply them to a single clip, multiple clips, or an entire project.

In addition to video effects displayed in the Preview Palette, iMovie includes picture-in-picture and green-screen effects you can apply using the Advanced Tools pop-up menu.

Add titles, transitions, and effects.
Choose the perfect titles and transitions and change the look of your movie with effects.

View gallery
Find out how to add titles and more
Enhance your movie Hollywood-style.

Steady shaky clips.
Don’t leave those perfect — if slightly wobbly — moments on the cutting-room floor. New video stabilization in iMovie analyzes how much your camera was moving, then automatically reduces shake. Stabilize on a clip-by-clip basis or analyze all your video (the latter may take a while, but it’s worth it). iMovie even identifies moments when the camera was excessively shaky and marks that footage with a squiggly red line, so you can hide it.

Pick a theme, any theme.

To make your movies look even more professional, add a dynamic theme. Choose a theme such as Bulletin Board, Filmstrip, or Comic Book and apply it to your project instantly. iMovie does the rest, adding animated titles and sophisticated transitions automatically. Your themed project plays right away. You don’t have to wait to see the results.
Animate your travels.
Enhance your video travelogues with eye-catching, animated travel maps. Choose from four different 3D globe or flat map styles, select your location (or locations), and iMovie builds an animated map. If you want to change its look, drag another map on top of your current one to change the style without affecting your locations.

When it’s time to make final adjustments, iMovie puts color and audio controls in floating windows you can place anywhere on your screen. Use sliders to adjust exposure, brightness, contrast, saturation, and white point. Adjust audio levels for each clip to give your movie a consistent, comfortable volume. All your changes occur in real time, so you can be sure you’ve got everything just right.

Enhance your movie.
Give your movie the Hollywood treatment with video stabilization, themes, and maps.

View gallery
Find out how to enhance your movie
Share your movie with a click.

Premiere your movie on MobileMe.
Once you’ve finished your masterpiece, it’s time to share it. MobileMe — the Apple subscription service that keeps all your devices up to date, wherever you are — features an online Gallery.* With a few clicks, you can publish your movie to a MobileMe Gallery page where friends and family can view it, make comments, and download it. It’s easy to publish your movie in a variety of sizes. Even better than DVD quality, the big 960-by-540 format looks great online.

Be a YouTube sensation.

If you have a YouTube following, you can share your movies there. Just select YouTube from the Share menu.

Share your movie anywhere.
To watch your movie on the go, send it to iTunes and sync it with your iPod or iPhone. Or send your movie to Apple TV, then sit back and watch it on your widescreen TV.
Burning to share?
Of course, you can also burn your movie to a DVD. Choose iDVD from the Share menu and create a fully featured DVD — complete with customized menus and buttons — in iDVD. If you’ve added chapter markers to your movie in iMovie, they show up in iDVD, too.

Learn more about iDVD

Share your movie.
Create a MobileMe Gallery to showcase your movie or publish it to YouTube.






Due to not using imove before this simple list of features allows me to know some background infomation about the software and how to use it. I may not be using this software for producing my film however i might be using it to show new media reseach.

Thursday, 7 October 2010

Results of Interview and Focus Group

From doing an interview with somebody outside our target audience we realized that they watch thriller films however don't understand what is classed as a thriller film. Inception seemed to be popular with both the focus group and interview however neither followed the cross media campaign and if they did it wasn't purposely. Thriller films are enjoyed most when unpredictable however can be disliked if they are too realistic as people may fear it happening to them in real life. Therefore my film i am producing a teaser trailer for will have a twist to the plot keeping the audience intrigued.

Wednesday, 6 October 2010

Focus Group

We did a focus group with 3 people from our target audience and a girl aged 17 to help show another point of view outside our target audience. The sound isnt very clear due to using a Blackberry bold 9700 instead of a voice recorder.

Interview

We did an interview asking a few questions about thriller films. The sound isn't very good due to using a blackberry 9700 instead of a voice recorder however you can still hear the interview

Tuesday, 5 October 2010

Questionniare Results

































































































In order to make my questionnaire as fair as possible i tried to get an equal amount of females and males answering the questions. The age groups were mainly 14-29 as this is my target audience and therefore i would want to know their opinions on teaser trailers, film posters and front covers to film magazines. The cinema was the mos preferred place to watch a film however when questioned how often people visited the cinema monthly it was only once that came out the most popular answer, this shows in the 21st century people have less money to afford to go to the cinema to watch a film and would be more efficient to just buy it and watch it when you can as many times as you would like, the average amount of films watched in a month were 1-5. I asked which type of cross media advertising would attract them the most and the majority said a teaser trailer this means i will be focusing on this mainly making sure i show vital information in it as well as the film poster and film magazine front cover. People relied on film reviews the most before watching a film to know if it would be worth watching or not, therefore i could include a quote from a review to attract my audience this could be done on the front cover of my film magazine as the majority of people i asked did read film magazines. The preferred length of a teaser film trailer was 21-30 seconds however i may increase this by 5 or 10 seconds in order to include edits with text on at the end. To show a lot in my teaser film trailer fast cuts can be used to keep the audience on the edge of their seat. Horror and Thriller were the most popular genres when asked therefore i am doing a thriller genre making the success of the film more likely. Throughout my cross media campaign for my film i will be including information about the release date, title and characters starring in the film as this was the vital information people wanted to know about before seeing a film.