ADULTHOOD OFFICIAL TRAILER

Adulthood Trailer
How has each trailer been constructed visually? (Use all available terminology - refer specifically to the camerawork, editing and even the text on screen - what information is used to sell the film?)
The trailer starts off with a scene from the film showing a medium close up of a male and female in bed together, this then fades to black and the two characters reappear in a close up camera shot the fade to black is repeated and the camera shot changes to a mid shot showing more of the mis en scene, the characters costumes are bare minimum with the girl in her underwear and the boy half naked this shows the film wouldn’t be suited for a younger audience and will have quite visual sex scenes. The trailer then fades out to an establishing shot of a bird’s eye view of the city at night time. The word ‘Pathe!’ is then placed on top of this in a white bubble writing effect to make it stand out. Next we are taken to a scene on the streets this is taken in day light and involves violence again showing it is not recommended for a young audience. One of the characters is wearing a hoodie which is a representation of bad youth. This then goes to a shot of blurred out headlights from cars on a busy road. The trailers shots then start to move at a quicker pace in the trailer to tease the audience more taking you to a clip from a busy nightclub, then this fades out to a clip of two people kissing outside, to a fight. All of these scenes represent young adults and what they do. This clip then freezes to a shot of a boy in a hoodie swinging a cricket bat at someone and the words ‘six years locked up’ then appear on the screen this makes the audience want to find out what happened in the film in order for that consequence to occur. Editing is used a lot in the next few seconds of the film in order to make it move along and exaggerate what the audience sees on the screen, which is violence, hoods on coats getting put up, gangs at night and angry emotions on people’s faces. The words ‘first day out’ appear in the same font on the screen making the audience think first day out of where? Also the words ‘time to settle the score’ come up on the screen looking like a threat, this keeps the audience on the edge of their seat. Girls are seen hitting boys which isn’t a feminine thing to do. Windows of cars are smashed showing no respect and girls in their underwear showing no self respect. The words ‘after kidulthood’ ‘comes’ ‘Adulthood’ letting the audience know this is a follow on from the the film kidulthood this could be a big selling point for people that have seen the film kidulthood and enjoyed it. ‘Coming soon’ is the last thing the viewer sees on the screen with a black background and white writing making it stand out. Furthermore the music used in the background of the trailer was made espically for this film using the lyrics 'from kidulthood to adulthood' the trailer build up and up until there is a drastic change in music changing the feel of the audience.
What information is revealed about the genre?
We know straight away that the film is about gangs and streets due to the mis en scene we see. With overly sexual scenes showing that the young ladies have no self respect for themselves and with the women using violence the same as males making them no different and have no standards. The language used is of no higher class ‘bruv’ ‘you gets me’ this allows the youth relate to what is being said in the film. The costumes are very stereotypical helping the audience know what the film is about the boys are wearing hoodies and the girls are either in minimum clothing or in tracksuits like the boys. There is a lot of violence and damage on properties showing a negative view on older youth.
What information is revealed about the storyline?
The writing that appears on the screen gives us clues to what is going to happen in the film. We know there is revenge from the previous film due to the last thing said in the trailer is ‘you think I forgot you blud’ We see police knowing there is trouble and high emotions on the characters faces this tells us something drastic will have happened in the story for this to occur. The major storyline isn’t gave away leaving the audience guessing. All the audience know is that something major will have happeded in order for someone to get locked up for six years. We also know that the characters from the previous film appear in this film.