Step Up 3D (Teaser - 3D Version)

Step Up 3D Teaser Trailer
How has each trailer been constructed visually? (Use all available terminology - refer specifically to the camerawork, editing and even the text on screen - what information is used to sell the film?)
The trailer starts with a long shot of the main character walking through two large doors this shows the audience the entrance of the main character. This then fades out to a black screen and we see an over the shoulder shot of the main character again another fade out happens and we see a clip from a nightclub. We then see one girl dancing on her own this gives the audience an idea of what the film is going to be about. If the audience are into dancing then this could also be a major selling point for the film. After that shot it goes back to the conversation with the two main characters about dance making it even clearer to the audience what the film is about. The next two clips we are shown in the trailer from the film is a ballroom dance and street dance. These are two completely different styles of dancing and could therefore appeal to more than one type of audience. We then see the main character without a top on this could appeal to teenage girls. A couple more characters are shown before the word ‘Step’ appears on the screen in big bold silver font and a spotty background. We are then shown another dancing clip from the film before the word ‘Up’ appears in a consistent font and background. A clip of the two main characters are shown again before ‘Step Up 3D’ appears on the screen. This allows the audience to know this is a follow on from step up 1 and step up 2 this could help sell the film if the audience have seen the previous films. The same patter follows and another dance clip is shown before the words ‘coming soon’ appear this normally comes at the end of a teaser trailer and is therefore breaking conventions. The trailer ends with the dancers throwing powder in the audience’s direction. The audience are told that the film is in 3d this information could help sell the film. The music in the background is dance music this goes well with the film.
What information is revealed about the genre?
Four seconds into the trailer the audience get a brief idea that the film is about dance after seeing a girl look like she is practicing a dance routine. There are various different styles of dancing throughout the trailer. From street, body popping, ball room to contemporary. We are also given the idea that it may be some romantic film when the trailer keeps showing the boy and girl together.
What information is revealed about the storyline?
The main character asks the girl ‘so tell me about yourself’ this means that they haven’t known each other long and then a clip from the nightclub is shown this could be how they met. We know the film involves a lot of dancing however we don’t know why or the storyline behind it.