Film Poster Campaign

Second hand research from the Internet
http://en.wikipedia.org/wiki/Film_poster

A film poster is a poster used to advertise a film. There may be several versions for one film, with variations in regards to size, content and country of production of the poster. It usually contains an image with text, though this has evolved over time from image-free bill posters through to the highly visual digital productions of today. The text usually contains the film title in large lettering and often the names of the main actors. It may also include a tag line, the name of the director, names of characters, the release date, etc.

Film posters are displayed inside and on the outside of movie theaters, and elsewhere on the street or in shops. The same images would appear in a film exhibitor's press book and may also be used on websites, DVD-packaging, flayers, advertisements in newspapers and magazines, etc.

Use of such posters goes back to the earliest public exhibitions of film, where they began as outside placards listing the programme of (short) films to be shown inside the hall or movie theater. By the early 1900s, they began to feature illustrations of a scene from each individual film or an array of overlaid images from several scenes. Other movie posters have used artistic interpretations of a scene or even the theme of the film, represented in a wide variety of artistic styles. Movie posters are produced in a large number of sizes to meet various advertising needs.






In the first paragraph of this research i am told the conventions found on a film poster. I will also be including all these features to make it clear to the audience what i'm producing. Next we are told where film posters are found this could depend on the target audience you are trying to reach. If you place the poster where your target audience will be found then the film poster campaign will be more successful. I will make sure my film poster can be produced in a variety of sizes in order to meet advertising needs.