Cross Media Campaign Research

The background of this film poster is plain black not revealing anything about the location and setting of the film to the audience. However it does help to make the text on the poster stand out. At the header of the poster we are given the names of some famous actors, this could be a selling point for the film if the audience like one of the actors featured in the poster. The white font also stands out on the black background. The first thing that catches the audiences eye is the huge yellow font title. The bright title combined with the size of the font makes it eye catching and the first thing the audience will notice when looking at the poster. In the middle of the poster we have 4 characters which look like they have burst through the title of the film giving a superhero effect. All the characters are in a uniform showing they have authority however all in different uniforms making them look like they aren't all on the same team working together like a football team would all wear the same uniform. The expressions in their faces are emotionless showing they are stern and have no feelings. They are all holding weapons or doing a violent gesture showing the audience there is violence in this film. Finally the picture has a splattered effect making it look messy this could also be a sign that the film is messy. Underneath the title we see a slogan 'shut up. Kick ass' this is very direct to the audience and due to it being a short slogan it will remain in the readers head. We are then given some more information written in a smaller font and in a grey colour this shows less importance as it doesn't stand out on the page as much as the other texts. Then in the footer of the poster we see 'in theaters now' this is in bright yellow so is again standing out however it isn't in a large font and therefore isn't taking the importance away from the yellow font title.