Cross Media Campaign Research

Common Features Found

• bright colours are used.
• A messy splattered effect is used.
• Bold font.
• The same uniform is worn in the teaser trailer, poster and magazine front cover.
• Weapons are shown in all three marketing campaigns.
• Motionless expressions are shown on all the characters faces.
• They use slogans on both the magazine front cover and the poster.
• We are told the names of the main characters in both the trailer and magazine front cover.
• The main character is shown in all three marketing campaigns