Cross Media Campaign Research

The first thing the audience hear is a dramatic drum roll and a fan fair this tells them something important is about to happen. We the get an establishing shot showing us the location of the character, which is at the top of a building. There is a narrator speaking over the top of the dramatic non diegetic music this helps explain to the audience about the storyline. The wings on the costume of the character then open, this sound effect is exaggerated. We can then see that the character is dressed as a superhero explaining more about the genre of this film, a comedy. We see characters on the street pointing up at the building wondering like the audience watching the teaser trailer what is about to happen. Close up shots of the character at the top of the building show us he has no fear in his face even though he is standing on the roof of a sky scraper building. A low angle shot is used to show the person diving from the building. The 'superhero' then crashes straight into a taxi and the expressions on the peoples faces watching are shocked and unimpressed. We then get a pan shot emphasising what has just happened. An edit is used with text saying 'In 2010' this has a splattered background and bright colours are used. A shot reverse shot is used showing the person who was narrating having a conversation with who i presume are his friends. This is then followed by another edit with the words 'No powers?' this is a rhetorical question revealing a bit more to the audience about the film. He then puts on his green and yellow superhero costume and shows two poles, which look like weapons this is funny as he looks more like he is going to a fancy dress party. They then introduce the other main characters with an upbeat song in the background, uplifting the mood of the audience. They use edits to show the characters names and an action shot of them to show the audience a bit about their personality. There is a black out used to move on time in the trailer. Then the main character is shown and has the same name as the film. At the end a shot of when the film can be seen in the cinema and the website for the film.